"You could say I was one of the pioneers in fashion design, and what a struggle it was at the time!"
"I'm Ritu Agnihotri, and to me, to have the ability to create is something I treasure dearly. I so enjoyed the drawing classes I used to take during my free time. I would sit quietly making my own sketches and paintings.
"I was born on September 6, 1961, which makes me part of a generation when fashion design was new to India. You could say I was one of the pioneers in fashion design, and what a struggle it was at the time! After graduating from the National Institute of Design in Ahmedabad, Gujarat, I pursued my dreams with earnest. Now I specialize in textile design featuring a blend of embroidered work with strong print lines.
"What I enjoy doing most are textured prints, which are not the regular flat prints you find in the markets. I use traditional motifs from different regions in India, but I make them slightly different. It's not contrived, as I intentionally avoid drawing it out too perfectly.
"When I exhibited my designs in Calcutta, all who came appreciated what they saw. Through their comments I was aware they could tell my designs are somewhat different from what they usually see in the market. I also had an exhibition in Kenya with my prints and embroideries, and I realized I felt a connection with the rustic prints they make there. I am familiar with historic patterns, and believe the vibrant compositions in their woven baskets and fabrics can be related to the way we Indians use our colors.
"Just like I connect with the past, I have a deep bond with the prints I make, which are all done with linoleum cuts. I make the designs on a rubber plate and etch out my patterns, then take a paper impression. During those moments of creation, I am just quiet and at peace with everything around me, while inside I am vibrant with energy that gets transferred into my designs. It's an incredible exploratory moment. All the prints you see come from my initial explorations, which I transform into something you can relate to.
"I've made my prints and designed my clothes with a lot of passion and delight; I hope you enjoy wearing them."
This shawl from India's Syed Izaz Hussein is a woolen treasure in rich ruby red. Flowers and paisley leaves travel on sinuous vines the color of salmon and gold. They are revealed through the magnificence of aari embroidery, which is executed....read more
By Madhu Agrawal, this beautiful shawl gives a modern look to traditional Varanasi silk, which originated in the town of Banaras. The wrap is patiently woven by hand, with nuances of purple, orange, olive and fuchsia that zigzag across an expanse of....read more
Baby alpaca and silk are woven into a shawl of splendid beauty. From Raquel and Gregor in Peru, the shawl is woven on a pedal loom in a morello cherry hue featuring herringbone patterns and discreet black undertones that intensify the uniqueness of the....read more
COLLECTIONS FEATURING Women's Red Shawls
Women's Red Shawls
Red makes a bold fashion statement, adding warmth and pizzazz to any outfit. The color of intense emotion, it always gets attention. It also suggests power and poise… think 'red carpet' events. Did you know red is the color of fortune and happiness in China? Browse through Novica's great red shawl collection for as much or as little color as you like. Scarlet alpaca wool from Peru. Wine-red paisley from India. Crimson batik from Bali and Java. Women's cotton shawls from Central America , shimmering silk from Thailand and Ashante kente cloth from Ghana… Novica has unique artisan-crafted red shawls for ever taste and wardrobe!
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